{"id":574,"date":"2022-09-13T13:04:58","date_gmt":"2022-09-13T11:04:58","guid":{"rendered":"https:\/\/www.beewebdesign.nl\/seo-optimisation\/"},"modified":"2024-01-24T16:23:26","modified_gmt":"2024-01-24T15:23:26","slug":"seo-optimisation","status":"publish","type":"page","link":"https:\/\/www.beewebdesign.nl\/en\/seo-optimisation\/","title":{"rendered":"SEO optimisation"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#0a0a0a” scene_position=”center” top_padding=”10%” bottom_padding=”10%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”1″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h1″ line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Optimise your website through SEO”]\n

If you wish to make an apple<\/h3>\n

pie from scratch, you must first<\/h3>\n

invent the universe.<\/h3>\n[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/6″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”5vh”][vc_custom_heading text=”If you think about your website and about the internet, you’ve probably already come across the acronym SEO. What exactly does SEO mean? SEO stands for search engine optimisation, which means making your website as easily findable as possible via Google or Bing, for example. Below, we describe some tips you can already consider when building your website.” font_container=”tag:p|text_align:left|color:rgba(255%2C255%2C255%2C0.71)” use_theme_fonts=”yes” css=”.vc_custom_1663056465107{padding-right: 10% !important;}”][nectar_btn size=”large” button_style=”see-through-2″ hover_text_color_override=”#ffffff” icon_family=”default_arrow” url=”#tips” text=”Read our tips” css_animation=”none” margin_top=”35″][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”100″][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”5vh”][image_with_animation image_url=”438″ image_size=”full” animation_type=”entrance” animation=”Fade In From Right” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”10px” box_shadow=”large_depth” image_loading=”default” max_width=”custom” max_width_custom=”90%”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”20″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” 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width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” enable_border_animation=”true”][vc_column_text css_animation=”none” css=”.vc_custom_1663056710994{margin-bottom: 20px !important;}”]\n

Stuffing your website with keywords<\/h2>\n[\/vc_column_text][vc_custom_heading text=”No, that’s exactly what you should not do. You are not helping yourself (and the findability of your website) by putting a lot of keywords in your website. There is huge competition on single popular keywords. This is also known as ‘short tail’ in online marketing. They are words that are searched for a lot, such as ‘buy bike’, ‘order laptop’, etc. It is usually difficult to stand out on these, and so more and more attention was paid to the ‘long tail’ searches. In doing so, you can add words to make the results more specific.” font_container=”tag:p|font_size:20px|text_align:left|line_height:2em” use_theme_fonts=”yes” css_animation=”none”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”70px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”25″ bottom_padding=”15″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”small_desktop” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”none” css=”.vc_custom_1663056822608{margin-bottom: 10px !important;}”]\n

Choose useful words<\/h4>\n[\/vc_column_text][vc_custom_heading text=”They shouldn’t be useless words, like ‘buy laptop online’, for example, because that already speaks for itself and you’ll probably get the same results with it as ‘buy laptop’. But think of useful additions like ‘laptop for word processing’ or ‘Gazelle mommy bike’ or ‘pink bike for girls'” font_container=”tag:p|font_size:16px|text_align:left|line_height:2em” use_theme_fonts=”yes” css_animation=”none”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”small_desktop” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”none” css=”.vc_custom_1663056842424{margin-bottom: 10px !important;}”]\n

Write for the customer<\/h4>\n[\/vc_column_text][vc_custom_heading text=”Choose words or short phrases that are relevant in your industry and for your product or service to potential buyers of what you offer. And remember that you are not writing for keywords! You write information that is useful to a potential customer. A solution, a tip, something that convinces your visitor that you are the knowledgeable person.” font_container=”tag:p|font_size:16px|text_align:left|line_height:2em” use_theme_fonts=”yes” css_animation=”none”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”0px” bottom_padding_tablet=”40px” bottom_padding_phone=”40px” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”5vh”][nectar_cta btn_style=”arrow-animation” heading_tag=”h6″ button_color=”accent-color” text_color=”#ffffff” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Need a new website? Get in touch!” padding_top=”15″ padding_right=”35″ padding_bottom=”15″ padding_left=”35″ url=”https:\/\/www.beewebdesign.nl\/en\/contact\/”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.5″ width=”2\/5″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_col-xs-12″][vc_row_inner column_margin=”default” 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A snippet, what is it and how does it work?<\/h2>\n[\/vc_column_text][vc_custom_heading text=”Before we talk about snippets themselves, let’s briefly consider search intent. Search intent is the intention, or intent, that an internet user has when looking for something. Search intent is not always clear from the search query. For example, consider ‘eating pancakes’. Someone might want to eat pancakes in a restaurant. Or that someone wants to bake pancakes at home. So the search intent is often hidden a little deeper.” font_container=”tag:p|font_size:20px|text_align:left|line_height:2em” use_theme_fonts=”yes” css_animation=”none”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”70px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”25″ bottom_padding=”15″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”small_desktop” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”none” css=”.vc_custom_1663057588972{margin-bottom: 10px !important;}”]\n

Matching the question<\/h4>\n[\/vc_column_text][vc_custom_heading text=”Google aims to show visitors the results that best match the query from the search. So you have to try to think of what is the question someone would ask and formulate the answer to that. Your content will rank higher in Google if it is relevant information that can answer a search query. So try to put yourself in your potential customer’s shoes. What would that customer have as a question in their mind or type into Google and how can you be the answer (the solution, your product or service) to it?” font_container=”tag:p|font_size:16px|text_align:left|line_height:2em” use_theme_fonts=”yes” css_animation=”none”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”small_desktop” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”none” css=”.vc_custom_1663057610347{margin-bottom: 10px !important;}”]\n

The snippets, in other words<\/h4>\n[\/vc_column_text][vc_custom_heading text=”One of the ways Google presents these kinds of relevant answers are snippets. They are small summaries of more extensive information from a website that Google finds relevant. For example, just do a search on ‘What does a cow eat’. Google then displays a summary of text on a website with the most relevant answer to that question. So write your pages in a way that informs the reader, that provides them with relevant information. Display this information in a clear manner, using headings, paragraphs and frequently asked questions.” font_container=”tag:p|font_size:16px|text_align:left|line_height:2em” use_theme_fonts=”yes” css_animation=”none”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”0px” bottom_padding_tablet=”40px” bottom_padding_phone=”40px” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”5vh”][nectar_cta btn_style=”arrow-animation” heading_tag=”h6″ button_color=”accent-color” text_color=”#ffffff” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Improve your website? Get in touch!” padding_top=”15″ padding_right=”35″ padding_bottom=”15″ padding_left=”35″ url=”https:\/\/www.beewebdesign.nl\/en\/contact\/”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”90px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”10%” constrain_group_1=”yes” bottom_padding=”10%” top_padding_tablet=”8%” bottom_padding_tablet=”8%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”tips” overlay_strength=”0.5″ gradient_direction=”top_to_bottom” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-2-percent” column_padding_tablet=”no-extra-padding” column_padding_phone=”no-extra-padding” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” zindex=”100″ gradient_direction=”left_t_to_right_b” overlay_strength=”0.3″ width=”3\/5″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_col-xs-12″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” min_width=”47vh”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” enable_border_animation=”true”][vc_column_text css_animation=”none” css=”.vc_custom_1663066665948{margin-bottom: 20px !important;}”]\n

Rise of voice search<\/h2>\n[\/vc_column_text][vc_custom_heading text=”As more and more devices become smart and feature voice controls, the way people look up information is slowly changing too. Whereas before you could just type in a search query, now you can simply ask your smartphone or smart speaker a question. Think of Siri on Apple phones and Google Assistant on smart speakers like the Google Home.” font_container=”tag:p|font_size:20px|text_align:left|line_height:2em” use_theme_fonts=”yes” css_animation=”none”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”70px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”25″ bottom_padding=”15″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”small_desktop” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”none” css=”.vc_custom_1663066711686{margin-bottom: 10px !important;}”]\n

Questions and answers<\/h4>\n[\/vc_column_text][vc_custom_heading text=”Do you suddenly have to overhaul your entire website and content? No, you don’t. But you do need to keep in mind how people will search for answers to their questions now and in the near future. Instead of ‘Tesco opening hours’, people will now ask: ‘Until what time is Tesco open?’ and Google will then look up (often also using location tracking) the opening hours of the nearest branch.” font_container=”tag:p|font_size:16px|text_align:left|line_height:2em” use_theme_fonts=”yes” css_animation=”none”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”small_desktop” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”none” css=”.vc_custom_1663066736602{margin-bottom: 10px !important;}”]\n

Staying relevant<\/h4>\n[\/vc_column_text][vc_custom_heading text=”Try to keep this in mind when writing content. For example, create headings where you ask a question and display the answer underneath. As mentioned earlier, we sometimes call such lists frequently asked questions or FAQ. Always remember that you are trying to help your potential customer with relevant information and write from the customer need.” font_container=”tag:p|font_size:16px|text_align:left|line_height:2em” use_theme_fonts=”yes” css_animation=”none”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”0px” bottom_padding_tablet=”40px” bottom_padding_phone=”40px” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”5vh”][nectar_cta btn_style=”arrow-animation” heading_tag=”h6″ button_color=”accent-color” text_color=”#ffffff” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Need a new website? Get in touch!” padding_top=”15″ padding_right=”35″ padding_bottom=”15″ padding_left=”35″ url=”https:\/\/www.beewebdesign.nl\/en\/contact\/”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.5″ width=”2\/5″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_col-xs-12″][vc_row_inner column_margin=”default” 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phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” enable_border_animation=”true”][vc_column_text css_animation=”none” css=”.vc_custom_1663066934582{margin-bottom: 20px !important;}”]\n

Fast rendering and optimisation<\/h2>\n[\/vc_column_text][vc_custom_heading text=”Besides having the content of your web pages in order, it is important to ensure that the information appears quickly on the user’s screen. You have to consider searches via both laptop or PC (large screen) and a small device (compact screen). This involves a number of factors.” font_container=”tag:p|font_size:20px|text_align:left|line_height:2em” use_theme_fonts=”yes” css_animation=”none”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”70px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”25″ bottom_padding=”15″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”small_desktop” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”none” css=”.vc_custom_1663066968882{margin-bottom: 10px !important;}”]\n

Responsive design<\/h4>\n[\/vc_column_text][vc_custom_heading text=”Make your website responsive. This means that web pages automatically adjust to the dimensions of the screen of the device on which the visitor visits your website. So on a smartphone, that will be a more compact menu and the information will be one below the other, with the visitor scrolling down to read the page. Is your website not responsive yet? Then contact us with no obligation for an updated design.” font_container=”tag:p|font_size:16px|text_align:left|line_height:2em” use_theme_fonts=”yes” css_animation=”none”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”small_desktop” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”none” css=”.vc_custom_1663066980946{margin-bottom: 10px !important;}”]\n

Optimising<\/h4>\n[\/vc_column_text][vc_custom_heading text=”By using plug-ins, or an optimised theme (template), you can ensure code is as compact as possible. The more compact the code, the faster your website loads. You can also customise images. Don’t use images that are too large; compress them so they load faster. People used to put a lot of ‘bells and whistles’ on websites, such as sliders (slideshows) at the top, but nowadays ‘less is more’ applies. Do not add too much unnecessary ballast, but focus on the content and information that is relevant to your potential customer\/visitor of your website.” font_container=”tag:p|font_size:16px|text_align:left|line_height:2em” use_theme_fonts=”yes” css_animation=”none”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”0px” bottom_padding_tablet=”40px” bottom_padding_phone=”40px” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”5vh”][nectar_cta btn_style=”arrow-animation” heading_tag=”h6″ button_color=”accent-color” text_color=”#ffffff” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Want a smooth website too? We’d love to hear from you!” padding_top=”15″ padding_right=”35″ padding_bottom=”15″ padding_left=”35″ url=”https:\/\/www.beewebdesign.nl\/en\/contact\/”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#0a0a0a” scene_position=”center” top_padding=”10%” bottom_padding=”10%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”1″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″…<\/p>\n","protected":false},"author":1,"featured_media":541,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-574","page","type-page","status-publish","has-post-thumbnail"],"yoast_head":"\nSEO optimisation for an effective website - BeeWebdesign<\/title>\n<meta name=\"description\" content=\"What exactly does SEO mean? SEO stands for search engine optimisation, which means making your website as easily findable as possible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beewebdesign.nl\/en\/seo-optimisation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO optimisation for an effective website - BeeWebdesign\" \/>\n<meta property=\"og:description\" content=\"What exactly does SEO mean? SEO stands for search engine optimisation, which means making your website as easily findable as possible.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.beewebdesign.nl\/en\/seo-optimisation\/\" \/>\n<meta property=\"og:site_name\" content=\"BeeWebdesign\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-24T15:23:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.beewebdesign.nl\/wp-content\/uploads\/2022\/09\/beewebdesign-seo-tips-pagina-1024x682.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"SEO optimisation for an effective website - BeeWebdesign\" \/>\n<meta name=\"twitter:description\" content=\"What exactly does SEO mean? 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